[100 Emerging Women Leaders] How this interior designer turned entrepreneur found her footing in furniture design
Taarini Jouhari found his true calling in the world of furniture design from an early age. Coming from a family of designers and furniture makers, she always had the desire to create something of her own that would reflect her true aesthetic.
“I had my own visual language and wanted to create my own space. My childhood experiences had a big impact on shaping my career. I grew up seeing the designs, the karigars (artisans) and the making, so it comes naturally to me,” says Taarini, who started young at the age of 23.
After graduating from Srishti School of Art, Design and Technology, Bangalore, Taarini began his career designing furniture for the Indian residential and hospitality industry. She landed a few internships, worked for her family business, and eventually started her own business…5 feet. A partin 2018.
She charted her growth path and went to design offices, luxury houses, restaurants and retail stores of some renowned companies and eminent personalities in Bengaluru.
But donning the entrepreneurial hat hasn’t been easy for Taarini. From legal turmoil to labor issues and from administration to plagiarism, Taarini’s transition from designer to entrepreneur has been a big learning curve.
“I started young, I didn’t have that kind of experience per se. I jumped into space. It was difficult to put everything in place, from conception to execution. Over time, I learned and created my own processes,” she adds.
Faced with the stigma of young people in business, the designer-turned-entrepreneur first adopted “rebellion mode”, compared to the much smarter and calmer approach she follows today when it comes to deal with prejudice.
“I was 23 years old and I was often confronted with judgments such as: will she be able to manage projects of a certain scale, is she not too young, and many others. I just stayed patient, listened to what people had to say, absorbed all the learnings and kept moving forward,” she says.
Advising women entrepreneurs, Taarini says, “There’s no right or wrong way to do anything, just go for it. You must be passionate about what you do, the rest will come at its own pace.