Interior Define opens bricks and mortar store in Galleria Edina
Define the interiorone of the leading brands of customizable furniture both online and in select studios across the United States, now has a physical studio in the Gallery in Edina. Along with offering thousands of upholstery items, as well as dining, lighting and décor, the new 4,423 square foot Define Studio represents the brand’s business expansion. The new studio allows customers to see, touch, and share customization options in person while browsing a wide selection of fabrics, cushion fills, foot options, and more.
Customers can also meet the staff or Design Experts. They will guide customers through Interior Define’s unique furniture customization process. Their free consulting services include design expertise, custom mood boards, floor plan advice, and information on all aspects of the design process to help customize a product precisely.
Similar to the online personalization experience, the technology provides design experts with data and tools to create renderings that show 360-degree product views, fabric combinations and sitting videos featuring models of varying heights, all in-store.
The studio itself is outfitted with a fireplace, shelving and wood paneling in a modern aesthetic. A swatch wall includes over 125 fabrics, rug swatches, and foot swatches, as well as a curated collection of tables, desks, lighting, and decor. The studio also has a workspace for interior designers and is open for private appointments, client meetings and presentations.
The Interior Define the studio is open Monday to Saturday from 10 a.m. to 7 p.m. and Sunday from 11 a.m. to 6 p.m.