Interior design startup Havenly showcases IRL services – TechCrunch
A digital interior design startup that offers online services brings its interior design expertise to the real world. Havenly, a Denver, Colorado-based company founded in 2014, today launches “Havenly At Home” – an in-home offering that allows customers to work in person with the decorator of their choice.
Lee Mayer, co-founder and CEO of Havenly, said in a statement:Our expansion responds to requests from our customers over the years, adding in-person services to provide an enhanced design experience for our customers and taps into a market typically overlooked by other models.
TechCrunch spoke with Lee Mayer about the overall business, technology, and the decision to explore home services.
According to Mayer, when Havenly began testing in-home services, the company saw significant demand, especially among its Gen Z and Millennial audience. This generation of new homeowners and renters typically start investing in their living spaces. Havenly’s services cater to younger consumers (20-40) who may not have the budget for high-priced luxury brands and traditional interior designers who charge you around 2,000-12 $000.
Meanwhile, Havenly is offering customers an early access price of $499 ($200 off) for the first bedroom design and $199 for each additional bedroom. It’s a bit more expensive than Havenly’s digital service ($79-$179) since the interior designers will meet the client in person in their home.
The e-commerce platform is connected to hundreds of retailers for customers to purchase furniture and other products directly. It also has a network of vetted interior designers who create custom visual designs based on the client’s unique style choices.
Through a combination of a communication platform, recommendation software, and visualization software, customers can send one-on-one messages to designers, buy products online, and view photorealistic designs at home. help from Occipital, which creates 3D models of real-world spaces and objects, then converts them. to computer-aided design (CAD).
Combining digital with Havenly’s new in-person service will appeal to a wider audience that wants additional personalized attention and service. At launch, these in-person services are now available in Atlanta, Austin, Chicago, Dallas, Denver, Houston and New York, and the company plans to expand to 20-30 cities nationwide over the next 12 months.
The biggest difference with Havenly’s home services is that the designer will visit your space IRL, take measurements and make sure everyone is on the same page before sending a virtual design through digital layouts and 3D renderings.
Mayer told TechCrunch, “We are trying to bring a more modern approach to interior design where you can enjoy the benefits of online shopping, online communication, texting and messaging while still meeting your designer and guiding them through your space… So take the traditional experience, power it with lots of technology and our designers to hopefully deliver something that is still accessible and affordable, but combines a more traditional and tactile experience.
It’s a more streamlined process than the traditional model because it accommodates users’ busy schedules and doesn’t require them to drive across town to get to a showroom. An organized shopping list is provided on the Havenly platform and keeps track of your orders on one invoice rather than multiple retailers and sites. Once everything is delivered, the designer will come home and help with the layout.
IRL or online, the process to a well-designed room begins the same way. After taking a style quiz, Havenly matches you with an interior designer. If you’re not too sure which one the algorithm chose, you can check out a long list of other options. There are more than 200 professional designers selected, and each is tested for style and technical ability.
However, before you can even speak to the designer or have a consultation, you are asked to pay the fee, which may seem like a gamble to some. Luckily, you can check out their profile information, which includes a photo, design samples, detailed bio, intro video, and customer reviews.
Although the digital experience is accessible, it has its drawbacks. Based on just a few customer reviews, Havenly’s app was rated as unreliable by one customer because the product images were not loading on their device. Also, the interior designer she worked with did not respond in a timely manner and pushed deadlines. Another verified buyer expressed frustration with the cumbersome process, but admitted he could have been clearer with what he wanted.
Revisions and refunds are possible, so if you really hate it, then the only thing you would really waste is time. Plus, the designer can work with you for up to a month, depending on the scope of the project. Once the design is accepted, they can answer any follow-up questions for 2-4 weeks.
It’s also important to note that the maximum room size for a Havenly design project is 400 square feet, so if you have a larger space and it’s a living/dining room, that would be considered two pieces. It is common for clients to request interior design services for multiple rooms.
The majority of reviews were positive, however, and upon closer inspection we found that the app is easy to use, basic in design, and has your common technology that many of these types of businesses use. (Decorilla, Modsy, etc).