Secrets and Lives with Foxy Box’s Kyla Dufresne – Smithers Interior News
– Words by Angela Cowan Lia Crowe Photography
The 34-year-old went through a number of careers in her late teens and early twenties – from mental health worker to creating a clothing line and bartending – but ultimately followed a love forever for the beauty industry when she created Foxy Box, and simultaneously filled a need in the market for affordable, inclusive and simple hair removal.
Kyla turns 10 in business this year and has big plans to grow her empire.
“Our goal is to award 20 franchises this year,” Kyla says, and she’s confident they’ll get there.
With nine stores already in operation and three more under construction, Foxy Box has expanded across the country, including Port Coquitlam, Vancouver, Victoria, Calgary and Toronto.
With a simple and fun approach to hair removal, Foxy Box has become hugely popular over the past decade, in part due to its unique business model (which offers 10-packs and memberships, similar to a gym ) but also because of the brand itself.
“We’re so important to community impact and giving back,” says Kyla. She describes “Foxy Fest,” an annual event that raises money for various charitable causes, held each year on International Women’s Day. Prior to the COVID-19 pandemic, the festival hosted musicians, spoken word poets, comedians and many more, all of whom volunteered their time to ensure ticket sales proceeds were donated to charity. non-profit organizations. For the past two years, the event has been virtual, but no less successful, with support from the BC Society of Transition Houses, which helps women get out of abusive situations.
Kyla’s intense passion for supporting women runs deep, and it’s what fuels her ambition to see Foxy Box in the hands of more franchisees.
“My mother had a bakery and she was working all the time,” she says. “Seeing her work so hard and kill herself to make ends meet…when I found a recipe with Foxy Box to make money and love being a business owner, all I wanted to do was give this opportunity to other women.”
The 7 Sins
What shoes would you like to walk in?
If I had to choose just one, I would choose Adele. I’m so far from good at anything musical, so experiencing an artist’s influence firsthand would be a cool day for me. To first be blessed with the courage and confidence to step onto a stage in front of thousands of humans and then magnetically move all the energy of a stadium is a feeling I wish I could give to the world.
What is one food you might eat over and over again?
I could live on any Asian cuisine! I don’t think I can limit myself to just one thing! Thai curries, Vietnamese pho soups, fresh papaya salads, sushi rolls wrapped in fresh fish, avocado and mango… I’m salivating just thinking about what I’m going to eat next.
You are given $1 million to spend selfishly. What would you spend it on?
It’s easy. I piled all my girlfriends into the Tahoe and went on trips to visit all the biggest consignment stores. As the youngest of three daughters, I always wore oversized tights and sweaters, and on his home visits my dad used to take me to Value Village and say, “You can get anything you want for $20. I was able to create my own style and rock clothes that I chose for myself, and as an adult it’s my favorite way to shop.
The black beasts?
My brain literally can’t function if my space isn’t organized and clean. A messy space impacts my entire mood. If I come home and a bomb has gone off in the kitchen – which happens very often with my stepchildren! – the first thing I need to do is clean it immediately so I can relax.
Where would you spend long
Bed. Ever since I was a baby, I’ve always loved to sleep. I love relaxing in bed, whether it’s reading a book, listening to a meditation, or just laying back with my thoughts, a cozy bed is literally heaven for me.
What’s the one thing you secretly are
Overcoming depression has been the biggest personal victory for me. I don’t often talk about it in depth, but my youth was a pretty dark time for me. I think that’s why I’m such a happy person as an adult, because once I made the changes necessary to be happy, I realized I never wanted to go back to that place again. .
What makes your heart beat faster?
Laugh with my loved ones. I’m not a doctor but I know that laughter is still, in fact, the best medicine. I say it all the time, if you don’t laugh, you’ll cry. Oh, and also my dog. I am literally obsessed with him!
Story courtesy of Boulevard magazinea publication of Black Press Media